Mini

Peak District



MINI Clubman Social Media Campaign Photography


MINI commissioned me to create a series of lifestyle and automotive images for a MINI Clubman social media campaign, with the stunning landscapes of the Peak District and Castleton providing the perfect backdrop. The rugged roads, dramatic scenery, and iconic locations aligned perfectly with the campaign's vision, helping showcase the MINI Clubman's adventurous spirit, practicality, and distinctive character.

Working throughout the Peak District National Park and around Castleton, the aim was to produce authentic, engaging imagery that reflected the freedom of the open road and the lifestyle associated with the MINI brand. The resulting photographs were created for use across social media and digital marketing platforms, helping tell a visual story that connected the vehicle with exploration, adventure, and the beautiful British countryside. This commercial automotive photography project combined brand storytelling with striking landscapes to create content that was both visually impactful and true to MINI's identity..


A curious Vizsla dog peeks over the back seat of a car, looking toward the camera with floppy ears and soulful eyes.
Man in cap and backpack stands with brown dog beside a green MINI Countryman on a scenic rural road.
Man in cap feeds his Weimaraner dog at an outdoor patio table, surrounded by lush greenery under a clear blue sky.
Man walking a golden dog on a leash beside a MINI Countryman car on a rural road with scenic hills.
A green MINI Countryman SUV parked on a rural road with rolling hills and blue sky in the background.
A golden Vizsla dog sitting obediently in the open trunk of a light blue MINI Countryman on a sunny day.
Interior view of a MINI Countryman with black leather seats, circular infotainment screen, and manual gearshift in a parking lot.
Man in cap and backpack stands with a brown dog beside a MINI Countryman on a scenic rural road with rolling hills.
Cars driving through a scenic green valley road surrounded by rocky hills under a partly cloudy sky.
Man and dog posing with a MINI Countryman outside Sytner dealership.