Mini

Peak District



MINI Clubman Social Media Campaign | Automotive & Commercial Photography

MINI commissioned me to produce a series of automotive lifestyle images for a MINI Clubman social media campaign, using the Peak District National Park and Castleton as the primary locations. The rugged roads, dramatic landscapes and iconic scenery provided the ideal backdrop to reflect the MINI Clubman’s adventurous character, versatility and distinctive design.

As a commercial automotive and lifestyle photographer, my focus was on creating authentic, engaging imagery that connects vehicles with real-world environments. Rather than staged studio photography, the campaign was built around natural light, movement and location-led storytelling, capturing the sense of freedom and exploration associated with the MINI brand.

Working across the Peak District and surrounding areas of Castleton, the aim was to develop a visual narrative that aligned with MINI’s brand identity while highlighting the car’s performance, practicality and everyday usability. The resulting imagery was created for use across social media, digital marketing and brand campaign platforms, delivering content that strengthens engagement and brand storytelling.

This project combines automotive photography, commercial lifestyle photography and brand campaign content creation, showcasing how powerful location-based imagery can elevate a vehicle’s identity and connect it with audience lifestyle aspirations.


A curious Vizsla dog peeks over the back seat of a car, looking toward the camera with floppy ears and soulful eyes.
Man in cap and backpack stands with brown dog beside a green MINI Countryman on a scenic rural road.
Man in cap feeds his Weimaraner dog at an outdoor patio table, surrounded by lush greenery under a clear blue sky.
Man walking a golden dog on a leash beside a MINI Countryman car on a rural road with scenic hills.
A green MINI Countryman SUV parked on a rural road with rolling hills and blue sky in the background.
A golden Vizsla dog sitting obediently in the open trunk of a light blue MINI Countryman on a sunny day.
Interior view of a MINI Countryman with black leather seats, circular infotainment screen, and manual gearshift in a parking lot.
Man in cap and backpack stands with a brown dog beside a MINI Countryman on a scenic rural road with rolling hills.
Cars driving through a scenic green valley road surrounded by rocky hills under a partly cloudy sky.
Man and dog posing with a MINI Countryman outside Sytner dealership.
Man driving a MINI Cooper car, hands on steering wheel, wearing a watch, blue jeans, modern dashboard visible.
Man and brown dog sitting in open car trunk with scenic green hills in background on sunny day.