Garmin

Peak District National Park



Garmin Promotional Photography | Commercial Outdoor Brand Photography

Garmin commissioned me to create a series of promotional lifestyle images for their latest watch range, producing commercial photography for use across digital marketing, social media and promotional campaigns.

Photographed in the rugged landscapes of the Peak District National Park, the project focused on showcasing the watches in the environments they were designed for. Rather than traditional studio product photography, the aim was to create authentic outdoor imagery that highlighted the watches' durability, performance and connection to adventure.

Working across multiple Peak District locations, I combined natural storytelling with dramatic scenery to produce engaging commercial content that reflects Garmin's brand values and inspires exploration. The final collection delivers versatile lifestyle photography suitable for websites, social media, advertising and wider marketing campaigns.

Woman in blue top stretching arms on hilltop with scenic green valley and cloudy sky behind her.
A man in blue shorts and black jacket stands on a hilltop checking his watch with rolling green hills behind him.
Hiker wearing a black GPS smartwatch on wrist with green rolling hills and cloudy sky in background.
Man in red cap and gray shirt stretching arms on hilltop with green valley landscape behind him.
Man in green fleece checks smartwatch beside a glowing metal fire box with royal crest emblem outdoors.
Close-up of hands adjusting a dark Garmin smartwatch on a wrist, worn by a person in a navy blue sleeve.
Person in blue athletic wear checking a GPS sports watch with timer displaying 0:00 outdoors.
Man wearing a black smartwatch and gray long-sleeve shirt standing outdoors with green hills in the background.
Hiker with red Salomon backpack stands on mountain summit overlooking green rolling hills under dramatic cloudy sky.
Trail runner in red vest navigating rocky mountain path with rolling green hills and dramatic cloudy sky in background.
Man relaxing in camping chair beside a decorative metal fire pit with glowing flames in a forest setting.
Hiker checks black GPS smartwatch on wrist with green rolling hills landscape in background.
Close-up of hiker's wrist wearing black sports smartwatch against dramatic cloudy sky backdrop.
Man in gray shirt and black shorts stretching leg outdoors, wearing a black GPS sports watch on wrist.
Man checking a black GPS smartwatch outdoors with green mountain landscape in the background.